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« Transforming A 50-Year-Old Business Model: Executive Search Industry Faces Change | Main | First Do No Harm... »

September 30, 2009


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We are interviewing new marketing firms this month. The reason is we understand that a change is coming and we want to position ourselves as a healthcare provider on the cutting edge of healthcare change. We believe our current marketing firm still things newspaper advertising is effective. We are now interested in electronic media for our advertising media. It can be real time and directed to specific demographic categories, so we get a bigger bang for our buck. Yes, these are exciting time, of which I'm glad to be a part of.


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